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The Asda fashion label 'George' has triggered outrage with a decision to stock size zero clothes for women and teenage girls. The move flies in the face of warnings from the Culture Secretary, Tessa Jowell, and doctors that the promotion of such tiny sizes is linked to eating disorders such as anorexia. The "G" range is the first mainstream collection to include clothes which go down to UK size 4 - the equivalent of size zero in the USA. The store says the collection is inspired by the latest catwalk designs and is both "cutting-edge" and "very trendy". The fact that such a major retailer has decided to sell size zero clothes for both adult women and teenagers at outlets supports the idea that this is normal and natural.

Asda skinny models

Dying woman, 24, who Asda skinny models one of the youngest in the UK to be diagnosed with terminal breast cancer fulfills Dying woman, 24, who is one of the youngest in the UK to be diagnosed with terminal breast cancer fulfills A spokesman said it had introduced the size four following a decision to merge its teenage range into the G collection. Savvy mum shares her VERY simple trick for keeping the fruit ripe and ready to eat You're just spreading fear and hate about looks, the same thing you're trying to combat. Wearing a saucy red and black bra and skkinny at the launch in Asda skinny models, she said her range is not for skinny women. She cited supermodel Gigi Hadid as her fashion inspiration, gushing: 'I love her style and she looks great in everything. I told her I was shocked because Orlando area escorts 4 is absolutely tiny.

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The Asda fashion label 'George' has triggered outrage with a decision to stock size zero clothes for women and teenage girls. The move flies in the face of warnings from the Culture Secretary, Tessa Jowell, and doctors that the promotion of such tiny sizes is linked to eating disorders such as anorexia. The "G" range is the first mainstream collection to include clothes which go down to UK size 4 - the equivalent of size zero in the USA.

The store says the collection is inspired by the latest catwalk designs and is both "cutting-edge" and "very trendy". The fact that such a major retailer has decided to sell size zero clothes for both adult women and teenagers at outlets supports the idea that this is normal and natural. However, the typical waist measurement on a size zero skirt or dress is just 22inches, which is the average for an eight year old girl.

It is totally unrealistic," she said. The idea of offering such a small size seems crazy, it is so unnatural and outside the norm. There is a danger that young women and girls will strive to try and fit into this size, which would be very bad news for their health. The size zero phenomenon began in the United States and is being fuelled by a select group of fashion labels which insist on running catwalk collections that can only be worn by ultra-thin models such as Lily Cole.

Lily Cole says it is wrong to categorise her as a size zero. Speaking in the latest edition of Vogue magazine she rejects claims that she is less than eight stone as "rubbish" and "ridiculous".

The size zero model, Luisel Ramos correct , aged 22, died from a heart attack after stepping off the catwalk during the Uruguayan Fashion Week in August last year. Brazilian model, Carolina Reston, aged 21, died in November due to complications associated with anorexia. Dr Dee Dawson, one of the UK's leading experts on eating disorders, described Asda's decision as "an outrage". She said: "Asda needs to know that the only grown up people who can wear this size are people who are ill.

It is not natural. She said: "Asda and George seem to be jumping on the bandwaggon that says thin equals beautiful. It seems to me they don't care at all that promoting the size zero culture is not good for our women and children. It will panic people. Dr Dawson said: "When you have the equivalent of a size zero on the racks, that normalises this idea of being ultra-thin.

It suggests this is something to aspire to. They want to be in the smallest size possible. Now Asda have created a new smallest size. They feel that if there are other people out there wearing a size four then they should be one of them.

She said: "Fashion and the tyranny of thinness can undermine the self-confidence of young women. Low self-esteem is reinforced by this idealised body image as represented by size zero models. There are also wider social consequences like the impact of the culture of thinness on the wellbeing and aspirations of teenage girls.

Mother-of-three Sally Gravenor described Asda's decision to stock size zero - UK size 4 - clothes as "sickening". The year-old film-maker, of Harwich, Essex, found out about the supermarket giant's decision through her year-old daughter Alice. I told her I was shocked because size 4 is absolutely tiny. The decision by Asda provides further evidence that the fashion industry has no intention of bowing to concerns that they are pushing a belief that beauty equates to being artificially thin.

The organisers of London Fashion Week recently announced that - unlike other major fashion events in New York and Madrid - they will not be banning size zero models from the catwalk. As an alternative, the British Fashion Council is setting up a taskforce to promote a healthy body image.

Size zero models viewed as "healthy" by fashion houses will be allowed to take to the catwalk. I would need to weigh her, measure her and see her without her clothes on to see if she has got muscle wasting,' she said. Some 74 per cent of girls aged are so dissatisfied with their bodies that they would like to change something about their appearance.

Thirty per cent wanted to be slimmer, making weight-loss the number one priority for change among this group. Prof Susie Orbach, an expert on diet and body image, who compiled the research, said: "In our image conscious society looking good is tied up with self worth. We imagine that if our own appearance can reflect the images that are all around us, we will feel good. But they do and it is serious and we need to address it.

The research found the 77 per cent of teachers believe the unattainable role models in the beauty and fashion industry contribute to low body image among girls. Asda's decision to offer UK size 4 appears to be at odds with its stated public policy, which is opposed to using models of this size to promote its clothes. A spokesman said it had introduced the size four following a decision to merge its teenage range into the G collection. The company suggested other stores are planning their own size four ranges.

It is inspired by catwalks and goes straight into store. It is for teenagers and young customers,' he said.

Asda said that, as a company, it does not use size zero models. While the size zero clothes are restricted to the G collection. A spokesman said: "From a corporate point of view, we refuse point blank to use size zero models to promote any of our clothing. She was too thin and she was sent home. It is something that many women will want to aspire to, but it simply not achievable.

Both these stores offer size zero clothes, however these are restricted to their petite ranges for shorter women and girls. Notify me of follow-up comments via email. AnyBody's Vent. Body Activism! AnyBody's Soap Box. For the Mums! Privacy Policy. Search AnyBody:. Summit AnyBody Articles:. An awareness of negative messages is not enough. Anybody supports Fat Talk Free Week Controversy over model being dropped for being "too fat" Top German women's magazine Brigitte makes radical change to promote real women Canadian charter has been drafted to promote healthy and diverse models Fashion needs to grow up!

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About AnyBody. AnyBody's 10 Steps. RSS feed. Jan 23 However, it is clear that a number of young models are risking their health to slim down. This is for ridiculously thin people like Victoria Beckham. The figure rises to 92 per cent for those aged Reader Comments 13 I am delighted to hear the news and will be popping down to Asda before the size 4 gets banned and all the clothes in the shops are too big for me again.

I am a 31 year old feminist woman. I am 5' tall, petite but by no means skinny. I can never find clothes to fit me and never hate my body except when trying on clothes.

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Asda skinny models

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Mary-Kate and Ashley Olsen have built up a much-desired billion dollar fashion empire. But back in , the clientele for their designs was a little different - as were the clothes. The Olsens designed an 'Americana' range for Asda's George 10 years ago. And they are in good company: Over the brand's year past Miley Cyrus has also designed a range, and Agyness Deyn, Kara Tointon and Coleen Rooney have fronted advertising campaigns.

Americana range: Two of the outfits designed for George by Mary-Kate and Ashley Olsen - before they went on to set up their own billion dollar fashion empire. Fashionable pair: Mary-Kate and Ashley Olsen left have built up a celebrity following with their The Row designs, their little sister, Elizabeth, wore one of their dresses in Cannes. Singer and actress Miley Cyrus added 'fashion designer' to her list of talents last year.

She collaborated with Max Azria on the collection - and even went to the launch in an Asda store in Derby. Considering Asda's grocery adverts tend to feature everyday people, many of whom work in the stores themselves, it is a little surprising that their advertisement campaigns also have a star-studded past. Trendy supermodel Agyness Deyn fronted George's January advertising campaign, showing off the range's urban clothes - and her long legs. Kara Tointon also showed off her toned figure after winning Strictly Come Dancing last year.

She was modelling 'Michelle for George,' a lingerie range exclusive to Asda. Collaborators: Miley Cyrus with Max Azria who helped her design her range for George, and the singer modelling some of their wares.

The supermarket fashion label has also been responsible for forcing others to lower their prices. George has also launched a 21st birthday capsule collection, designed around a palette of black, white and red, which takes inspiration from style icons including Audrey Hepburn. The pioneer of budget clothing first opened its doors in Leicester 21 years ago today. Its simple promise was to supply quality, stylish clothing at affordable prices.

Unsurprisingly, George grew very fast as shoppers flocked in to buy affordable wardrobe staples that kept up to date with changing trends. Early work: Agyness Deyn shows off George's casual range in a campaign from Two decades on, the label is thriving with million garments made a year, designed by a strong team. Fiona Lambert, Brand Director of George at Asda, said: 'George was the first supermarket to sell clothing 21 years ago with a simple purpose — to provide quality, stylish clothes at affordable prices available to all.

Share this article Share. Happy birthday: One of the items in Asda's 21st anniversary range. Share or comment on this article: George at Asda turns 21, we look back at its surprisingly star-studded collaborations e-mail.

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Asda skinny models

Asda skinny models

Asda skinny models